How to Become A Freelance Graphic Designer

If you compare today’s job market with that of 2000, you will see a drastic decrease in employment opportunities. There are two reasons for this decline. The first reason is the increasing population of the world. Another reason for this recession is because every year thousands of fresh graduates are produced by the millions of educational institutes present in the world.

The job market of 2017 is tight with technology taking over the industrial sector; only a handful of professions are in still demand. Amongst these professions is Graphic Designing (graphic arts). One of the perks of having a degree in graphic designing is that it allows you to become a freelance designer in this era of partial recession. Having a bachelor’s degree in graphic designing can help you a long way. You can work in advertising, branding, book design, web designing, typography, et cetera.

How to Become A Freelance Graphic Designer

Following are the few guidelines to help you in building your freelance designing start-up:

  • Name your brand:

When an infant is born, the first thing his/her parents do is give them a name. Your start-up business is like your child, whose birth took place in your mind in the form of an idea. Naming your brand/business is the most crucial step because, in the world of 7 billion people, it is hard to find a unique name. Take your time and brainstorm. Don’t give your brand a corny name like ‘Pixels’; you might come off as a slacker. Remember to name your business something catchy. Keep it precise, if the name is too long the customer might lose their interest. Make sure that whatever name you choose looks good on a logo. Your name should give your customer an idea of your work style.

  • Build a potent portfolio:

You might ask yourself what can I you do to make my portfolio different from that of the other graphic designer? Don’t fret it; we have the answers for you. Below are the three tips to make your online portfolio stand out from other designers:

  1. List your objectives clearly in your online portfolio, don’t be vague about the jobs you can tackle.
  2. Secondly, be careful while enlisting the projects you have worked on in the past. The client does not have to know your efficiency in Adobe that will be visible from your final product. Mention your best work and be concise because the aim is to make your portfolio effective, not lengthy.
  3. Be persuasive and don’t sell yourself short. Include reviews from any past notable clients that is how you will build your customer base. Highlight your strengths and minimize your weaknesses. Moreover, know the segment you want to target and build your portfolio accordingly.
  • Advertise yourself:

You will build 75 % of your clientele through advertising yourself. May it be in the printed form, on social media, or word of mouth. You are responsible for sowing the seed of your brand’s name in the mind of others. Initially, the clients won’t come to you; you must approach them.

So, make an effective resume and send it to the companies and businesses you would like to work with in the future. Print media is also a great way to create an influence. Get your flyers, labels, notepad, letterheads, stickers, invoice books, envelopes, and business cards printing in Perth from Greenlea Print. Their printing portfolio is incredibly diverse, from banners to price labels and reference cards they print almost everything. Be sure to check it out. Plus, ask your friends and acquaintances to spread the words about your business. Sometimes word of mouth can be more effective and influential than any other sort of marketing strategy.

Most of all, you must be bold and professional. Don’t be afraid to make daring decisions and take command of your work. It is acceptable to make a mistake or two; you are human after all. However, remember to dust yourself and carry on.