7 Reasons Why You Shouldn’t Do Your Own SEO

Save a penny, lose a dollar.  This expression couldn’t suit the SEO department better.  Search Engine Optimization (SEO) is incredibly important to your business.  SEO is what boosts your website ranking so your site will reflect higher on search engine result list but this marketing method has plenty of other benefits as well.  SEO also enhances your overall website and e-commerce store’s functionality, makes it easier for customers to get to your products and to buy and SEO boosts the overall appearance and perception of your company; to name a few benefits.

Plenty of online SEO advice has resulted in many businesses believing that they can manage SEO all on their own.  Yes, it is entirely possible for you to master SEO if you spend enough time on studying this marketing method.

But the big question is; is it really worth it?

Here are 7 reasons to hire a pro to manage your SEO instead of trying to do it all on your own.

7 Reasons Why You Shouldn’t Do Your Own SEO

7 Reasons Why You Shouldn’t Do Your Own SEO

SEO is hard

A few ‘how to’ articles are hardly enough to turn you into an SEO master.  SEO is much more vast and technical than you might think.  There is a lot to consider like content optimization, user experience, backlinking and much more.

Always on the change

Some companies are incredibly competitive when it comes to SEO and the result is that everything about SEO is constantly changing.  You need to constantly brush up on the most effective SEO methods, the latest trends and you need to be clued up on all the best online marketing and website design trends to be successful in SEO.

The wrong approach can damage your company

Using the wrong SEO techniques can get you penalized.  It is important to use the right approach and to steer clear of common mistakes like keyword stuffing, cloaking, and content duplicating when you are applying SEO.

Professional companies have the right tools

Professional SEO companies like Kranu Oy have all the right tools to ensure success.  These experts have advanced programs that help them target the best keywords, the best marketing channels, and the most effective techniques so they can boost website rankings a lot quicker, more affordable and more effectively.

You get all the analytics

When you hire a professional company like Kranu you are supplied with all of the analytics.  This analytics can help you identify important changes that are needed in your company, the best image for your business and can help you learn more about your target audience.

Keep track of competitors

Marketing companies keep track of your competitors because they are battling to keep your business higher ranked than your competitors.

SEO is incredibly time-consuming

SEO may seem simple but it is incredibly time-consuming.  When you are spending hours a week on just enhancing your SEO you really do need to ask yourself whether it is worth the effort or not.

Yes, you can save a bit of money on marketing by doing your own SEO but you will definitely lose a lot more in the long run when you consider all website visitors you could have had.  Go pro and focus on your products while a professional focuses on getting traffic to your online store.